Meat eater. Small-business Owner. Geek. Man on a mission.

Yes, it's a fact, and I'm not ashamed to admit it - I like my food and enjoy eating good meat.

I was initially attracted to the idea of buying direct from a farmer because it was cheaper that way and I thought the meat woud be better than anything you can get from a supermarket. Having bought a whole lamb from one farmer, a whole pig from another and a box of beef from yet another farmer it became obvious to me that the meat was much tastier and knowing where it came from added added an unexpected pleasure to the food.

I found that a big factor limiting what I've bought and when I've bought it was because I didn't know what was available. Buying direct is not mainstream enough and in each instance I heard about the farmer through word of mouth or, in one case, by chance finding a business card in my local pub.

As a small business owner and knowing how the 'buy it locally' approach benefits our economy I thought there had to be something positive that could be done to help UK farmers. Who could have failed to have seen in the press that the British Farming community need all the help that they can get.

Knowing I had the technical skills to build websites, the seed was planted for me to do something. I set myself the mission of significantly increasing the amount of meat being bought directly from British Farmers. Ambitious, yes, impossible, no!

Having built this a website to help people find their local farmers selling meat, I have taken the first step on this journey. But now I need YOUR help, please join me on this mission.

• Buy your meat from a local farmer
• Tell people you've done it
• Explain the benefits
• Evangelise
• Let's make this happen!